In Q2 2025, AWS maintained its dominance of the $99 billion global cloud market, capturing nearly a third of worldwide spending. Microsoft’s Azure and Google Cloud trail, but are still powerful players in a rapidly expanding and consolidating market. The recent AWS high-profile outage on October 20, 2025 served as a stark reminder of the cloud’s central role, and the vulnerabilities that come with such concentration, as countless businesses and critical services worldwide experienced disruptions in a single moment.